Jewellery, College students, Small Enterprise, Feminine Entrepreneur(s), Toronto

Jewellery, College students, Small Enterprise, Feminine Entrepreneur(s), Toronto

When two college college students started arising with jewellery designs, they’d no thought their new passion would change into a revenue-generating enterprise.

Sarah Moradi, 21, and Tanya Martynishyna, 20, based Vellicora Jewels in June 2020, a model of reasonably priced, high quality jewellery. The intent behind promoting their merchandise was to strive one thing new and discover their advertising capabilities reasonably than looking for revenue.

“I feel a giant a part of it got here from the truth that it was COVID and there was additionally not that a lot that we might put our vitality into, so we determined to do one thing that we initially began as a ardour challenge,” Martynishyna stated. 

A 12 months later, their web site has over 40 items to select from, together with customizable jewellery and a males’s line, and so they’ve been profitable in assembly their gross sales targets.

“Mainly we needed to start out as a result of we needed to create an reasonably priced jewellery line that also had nice high quality and attention-grabbing items, we felt like that was lacking out there,” Moradi stated. 

For the founders of Vellicora, jewellery is an important accent that may elevate and personalize any outfit.

“Whether or not you want gold or silver, otherwise you’re extra of a necklace or ring individual, it truly is one thing so private and it simply provides the proper spice to just about any outfit you put on,” Martynishyna stated.

The inspiration for his or her items comes from their private fashion and displays jewellery they want put on themselves.

“I like the color blue and I’ve all the time needed to seek out blue jewellery, however it’s so exhausting to seek out accented blue jewellery for summer time. In order that’s what I undoubtedly needed to herald,” Moradi stated. 

“Proper now I’m tremendous into color so due to that we determined so as to add vibrant jewellery,” Martynishyna stated.

The pair met at York College’s Schulich Faculty of Enterprise, the place they studied in advertising. As first-time enterprise homeowners, they stated one in all their largest challenges has been constructing their model with none steering, and determining the delivery course of.

“That was actually tough, as a result of it was tremendous sophisticated and nobody actually wrote down how one can do it precisely,” Moradi stated.

Sarah Moradi (left) and Tanya Martynishyna (proper), founders of Vellicora Jewels behind a pile of packaged orders, prepared for cargo. Since they started their enterprise through the COVID-19 pandemic, they’ve been working from dwelling.
COURTESY SARAH MORADI AND TANYA MARTYNISHYNA.

“It was plenty of studying as we went alongside, and for me initially that studying curve was just a little bit tougher than I wish to admit it was,” Martynishyna stated.

Martynishyna and Moradi have realized loads about operating a enterprise, and the rewards transcend the assembly gross sales targets.

“Attending to know the individuals who purchase our merchandise,and constructing that neighborhood, and having that relationship with them is one thing that basically is probably the most rewarding factor to me,” Martynishyna stated. 

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