People of the rockies – Nancy Ruiz, digital advertising and marketing

People of the rockies – Nancy Ruiz, digital advertising and marketing

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Nancy Ruiz makes a speciality of optimizing the web presence for a enterprise or group.

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“I check out all their channels, branding, tone, belongings and methods and assist them talk higher and optimize their web sites and channels,” Ruiz mentioned. “I develop a brief time period and long run technique for them and use lots of search engine optimization (SEO) and content material advertising and marketing techniques.”

Ruiz is initially from Oaxaca, Mexico. She moved to Canmore in 2005 for a job with the Fairmont Chateau Lake Louise in communications.

“Like many people, I fell in love with the world and by no means left,” Ruiz mentioned.

She lives together with her associate, Gavin, who grew up within the Bow Valley and at the moment designs and builds bike parks and trails in BC.

“He designed and constructed the soar park on the Canmore Nordic Centre and has completed some enhancements and upkeep to the one at Benchlands.”

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Ruiz has two daughters aged 12 and 15, who like to play basketball and on their free time get pleasure from spending time with their pals. Additionally they dwell with their canine Monika, who’s a cheerful senior at 14, dwelling her finest mountain life.

Ruiz wears many hats at her job.

“I’m in a communications function at artsPlace half time and have a small digital advertising and marketing company referred to as Fact and Model,” Ruiz mentioned. “I work with a number of shoppers via my company.”

She’s been in communications since 2003 after which branched out into advertising and marketing via formal schooling and work expertise.

“I switched it up and labored for the City of Canmore organizing all neighborhood occasions from 2013-2019,” Ruiz mentioned. “All through that point I went again to highschool for digital advertising and marketing and began working with shoppers. By 2019 I went out alone and I returned again to communications, advertising and marketing and digital advertising and marketing. I’m at the moment ending a certificates in UX design via York College.”

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There may be lots of info to know in an effort to be good at her job, she mentioned.

“I like discovering areas that may be doing higher and proposing options,” Ruiz mentioned. “Like to see the expansion that occur because of a properly applied technique or actions. I discovered via college, tons of follow and I additionally allocate an hour or two a day to maintaining with all of the modifications from Google, Fb, and so on.”

She additionally enjoys working with sporting occasions together with The Rocky Mountain Cleaning soap Co. Girls’s Run, Banff Marathon and Melissa’s Highway Race.

The pandemic pressured a few of these occasions to cancel however issues are again to regular now.

“By way of digital advertising and marketing, it impacted me in a optimistic means,” Ruiz mentioned. “Earlier than COVID, I needed to try to persuade those that their on-line presence actually mattered and {that a} technique was extremely useful to their enterprise’ well being and development. After COVID, most individuals have skilled first hand that their enterprise or group’s on-line presence is a extremely vital, if not important, piece of their advertising and marketing combine.”

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She’s had many wildlife sightings in Canmore however a life-changing occasion occurred removed from right here.

“I noticed a hammerhead shark whereas scuba diving!” Ruiz mentioned. “I had been ready 20 years to see one and at last did. He was so shut. Will always remember it!”

Maya Angelou evokes her.

“Discuss power and kindness mixed in a single!” Ruiz mentioned. “I like her introspection, her tenacity, her means of with the ability to have a look at life and issues that occur. She discovered a means of coping with the playing cards she was dealt and making an impression.”

She additionally enjoys studying books by David R Hawkins.

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